How does “skin flooding” work? River Aesthetics skincare experts feature in Professional Beauty.

27 March How does “skin flooding” work? River Aesthetics skincare experts feature in Professional Beauty.

Skin flooding is a social media trend on the rise, with 12.7k views on TikTok, and you might see clients asking about it in salon soon – so we’ve asked the skincare experts everything you need to know about how it works and who it can benefit.

“It’s the latest buzzword but simply involves layering serums and creams to ‘flood’ the skin with hydration, increase the efficacy and absorption of products, and protect the skin barrier,” says Dr Charlotte Woodward, co-founder of River Aesthetics clinics and new brand Skin Bureaux.

“Flooding works to lock in moisture and prevent it from evaporating (known as TEWL or trans-epidermal water loss), making sure your skin feels comfortable and hydrated,” she adds.